If you had asked me in 2015 what my five year plan looked like, I would have told you by 2020 I would be a multimillionaire with a worldwide company, if not multiple companies (probably with a family too ha!)

Now actually in 2020, 5 years later that couldn't be further from the truth.. or could it?

Everyday I invest time in reading & listening to entrepreneurs that are further on the journey than me. Recently I've stopped only listening to the big named entrepreneurs and put energy into 'smaller', less well known people too, which has proved very interesting.

Sometimes we don’t need to hear from someone ten years ahead on the journey, but someone 6 months or a year ahead. These people still remember what we are going through and can help us get further on quicker.

5 years ago I set out to start my own company with huge dreams. I had an idea that I could help individual and small teams of tradespeople manage their businesses. Through my own experience helping my dad set up a business as a gardener / handyman, I started to recognise how often people complain about tradespeople with a never ending list of negative experiences to be told.

Over time the business naturally evolved into helping other various types of small business besides just trades. The common denominator.. so many business people move into starting their own business because they know they can make more money with more freedom working for themselves, but often a huge majority of them are extremely experienced and capable in their 'trade' but lacking knowledge & understanding of how to build, grow and manage a business.

Often these people actually love business and could help their friends and family to grow and manage great businesses.

BUT, when it comes to their own business, this is a different story!

I have found that people hold their businesses so close to their chest, they look at their business like their baby. Therefore it's hard to see what others might be able to see. I love being able to shine a light on areas of their business where they are possibly missing opportunities and then helping them to create a plan and outwork it!

So going back to my thought about 5 years on, am I now further away from the 5 year plan that I could have imagined?

For my own life, I feel I have learned so much and grown in my own personal development journey, along with faced so many hurdles in business that I'm in a much stronger and healthy position to create those dreams now that I ever could have been.

Five years ago I was not in anyway ready to grow the company I desired.

I'm very excited about what I will build for my own life, but also extremely passionate about helping clients and people around me with moving forward in their own journeys.

If you have a business idea that you need some help with turning into a reality, please feel free to get in touch!

When I think back to my first 2-3 years in business, I struggled to make a decent wage for one main reason. - I was not focused on sales!

If a business does not make sales - it is not a business!

Secondly, I also was not aware of the amount I was earning per hour of my work, or the profit margin of my sales.

If you are new to business this may seem hard to understand, as it was for me initially, so let me break this down:

Point 1: If you do not make a profit, then you are making a loss.

Let's use an example of a sole trader hairdresser looking to make £3000 per month profit to take home as their wage.

[Throwback to when I used to dye

my hair the blackest black lol!]

You need to workout your expenses per different type of service you offer. Once you know this I would always slightly round up (overestimate expenses). So let's say for example it cost you £10.00-£15.00 of expenses per cut and colour depending on the length of hair.

Point 2: You need to make sure you are being a good paid wage or you can easily become burned out, and the rest of the business will follow.

Make sure you are taking home a good monthly wage which covers your expenses and leaves you feel happy from day to day.

Initially when I was not taking home a good wage, but working crazy hours, I was always feel down because I knew I was worth more! I also work with so many other business owners who cannot focus on growing and developing their company because they are struggling to live their life due to finances as they are taking home a wage they would never work for someone for.

Listen, I'm not saying that there is not a time for this, or that people can't learn from a time like this, I know I did. What I am saying is that this will begin to burn you out and you will get fed up of struggling through. When you pay yourself well, you can focus on your business and develop it from a place of strength!

Following on with our example, say our hairdresser wanted to be paid a minimum of £25.00 per hour.

Point 3: You need to make sales to survive in business!

Now we know a cut & colour costs £10.00 - £15.00 in expenses. We know we want to take home £25.00 per hour. Again as an example, let's say it takes on average 2 hours maximum to cut and colour a short hair do. We could then charge £60.00 (£25.00 x 2 + £10.00).

Then again for someone with long hair, say it takes 3 hours for this. We would then charge £90.00 (£25.00 x 3 + £15.00).

BUT - what about the business?

Your business itself still needs to make a profit. So we also add on a profit margin.

Let's say in this example 20% margin. The short hair would become £72.00 (£60.00 + 20%) and the long hair would become £108.00 (£90.00 + 20%).

So if we go back to our initial goal of £3000 per month.

We now know our hourly rate is £25.00 per hour, so therefore we need to work at least 30 hours per week / 120 hours per month to take home £3000 per month.

If we base our numbers on the short hair cut at a 2 hour job, then we need to serve 15 customers per week.

At this point, you may think how am I supposed to find 60 customers per month?

In my experience sales starts with making a list of the people in my network already.

List out all the people you know;

  • Think about who you have in your contacts in your phone,

  • Who you have on Facebook,

  • Who you went to school with,

  • Your current or previous work colleagues,

  • Your neighbours.

  • Think of all the ways you know people, even if you don't actually know them personally, such as friends of friends.

Then reach out to them, offer them a discount (within the business profit margin), and offer them a further benefit if people in their network choose to use your services too. Encourage them to spread the word for you!

This initially seems like a big mission, but once you get going it becomes easier.

Then you can start to learn and get involved in marketing etc to grow a professional audience. All I will say about that for now, is don't expect that because you have set up a business account and you post everyday that customers will come. You may as well stand in your house hoping a customer will walk by your house and notice you standing there with your scissors.

As always, if anything you have read resonated with you and I can help you please feel free to contact me! I would love to help.

I find it very interesting, and some what funny, when people assume that 'I've made it' because I have a business.

I've also had plenty of people tell me 'you are just one of those lucky types of people!'

Let me tell you this could not be further from the truth. There is one thing I know to be true that has got me to where I am, and what will take me to where Im going. Hard work.

If I could summarise everything Ive learned from my parents, although there would be a lot, hard work would be the final line.

(Yes, this was my first desk, an ironing board! Also using my mirrored wardrobes as a whiteboard ha!)

My whole life my parents have worked so hard not just to care for our family, but in everything they do, they do it to the best of their abilities. We are not a 'rich' family, but my parents manage what they have well, and reap the benefits for doing so.

My Dad was an engineer most of my life and became a self employed gardener in the last few years. The one thing I know about his work is he spends every ounce of his energy making sure it's done to perfection. He finishes his days of work exhausted. My Mum is very similar, she goes over and beyond her job role, supporting her team where she can and picking up work where there is need, even if it means working out with her working paid hours. They both do the best possible job in whatever they put their hand to. I have learned so much from them about work ethic!

Back in 2015 when I passionately returned from living in Australia, I was home with a mission to start my first business. Let me tell you about some of the thoughts I had back then vs my thoughts now:

Maths doesn't equal cash.

I thought I could reach huge financial goals very quickly, become a millionaire within 6 months because the maths worked out.


Just because you can do £1000 x 1000 = £1,000,000, does not mean you have the systems or sales strategy in place to achieve it.

Premature excitement gets your no where..

I was very excited, if someone even so much as listening to my sales pitch I considered their numbers in my sales records


A sale is not a sale until the money is in your bank account, I get excited now when I achieve productivity from day to day and when I see my monthly wage increase.

Strong systems that you USE are the businesses foundation & strength.

I had no systems in place and wrote on many different books and scrap pieces of paper, it was a mess and not easy to manage!


I believe strong operations are the foundation to a great business, I LOVE systems! Even the simplest of system such as a free to use spreadsheet, is better than pieces of paper. I very rarely use paper for business now. Many people tell me they just love to write things down but I would argue that if what you are writing is of importance, you will either be doubling your workload by having to re-write that information onto a system later, or you are increasing your workload by struggling to find that piece of paper, especially when you need it quickly!

If you are not clear on what you do, no one else will be.

I was nervous to speak to people about my business, particularly 'corporate' types of people such at the likes of networking events.


I can write and learn a new sales pitch in about 15-20 minutes. Through being part of a business accelerator program I learned the importance of this. If you can't understand and tell people clearly what you are selling, why would they ever buy from you? I now use 6 words/phrases to write a simple pitch to say what I do. This is something I have found gets better with practise and time!

A great accountant will work wonders for you!

I had no clue how to manage my finances! I got myself into a mess in the first 1-2 years because I never hired a great accountant to help with an area I struggled with.


It is true, not all heroes wear capes, my accountant is someone I cling to tightly now. I view my accountant as part of my 'team' and view her and her team's opinion highly. They have helped me more than I can say! I also now feel very confident in this area thanks to their support. I also know how affordable this is, where as in the early days I was scared to pay a penny for this and be ripped off!

If you are starting a business and you need someone to give you some pointers on your sales pitch, or some ideas of some systems you could use, or anything else you need help with, I would be happy to help. Feel free to contact me! Business can be lonely, but it does not need to be!